Daily Schedule

Week One

Day One (08.19)

• Introductions
• Introduce the Syllabus
• Drafting a Group Agreement
  • As a class, we will create a group agreement that addresses respect and etiquette in the classroom. Students will be responsible for maintaining this standard throughout the semester. We are very lucky to have a representative group of students with different backgrounds and cultures. With this comes varying amounts of privilege and awareness, so it is important that we practice patience and empathy in the classroom. We must all continuously learn, be open to criticism, develop a consciousness about these discrepancies, and actively seek equity and allyship in the classroom and beyond.
• Explain Are.na and first assignment
• Archives Lecture
• Read Le Guin's "The Carrier Bag Theory of Fiction"
  • Introduce annotation strategy via Teams
• Introduce "Nest" Assignment

• Read through the course syllabus
• Select 3 tools that could be used to make a typeface
  • These tools could be physical OR digital tools
  • This typeface is meant to be experimental and loose
• Finish your "Nest" and print on 8" x 8"
• Please read Elizabeth Goodspeed's "Becoming the Zeitgeist"

Day Two (08.21)

• Do Now: Lynda Barry's Spiral
• Looking Closer Activity (Are.na Channel)
  • You'll be asked to complete three sketches of one image in your sketch book:
    • one in pencil, one in sharpie, and one in crayon
• Discuss Elizabeth Goodspeed's "Becoming the Zeitgeist"
  • Discussion in small groups then whole group
• Watch excerpts of Ben Denzer's "Parsons Lecture Series"
  • Discussion in small groups then whole group
• Work Time / One-on-one Meetings
  • Make sets of H-O-A with your tools

• Come to class with refined and vectorized versions of the sets of H O A
  • I'm looking for three sets of H O A for each of your Tools
• Select and refine your most successful experiment and develop a full uppercase alphabet (A-Z) by Thursday
• Read David Reinfurt's T-Y-P-O-G-R-A-P-H-Y
  • In Teams, please summarize in three-five sentences Reinfurt's main argument
  • In Teams, please write two observations/a-ha moments that you had from your reading

Week Two

Day Three (08.26)

• Do Now: Looking Closer Activity (Are.na Channel)
  • You'll be asked to complete three sketches of one image in your sketch book:
    • one in pencil, one in sharpie, and one in crayon
• Discussion of David Reinfurt's T-Y-P-O-G-R-A-P-H-Y
• Critique of your three sets of H O A
• Introduction to Manifestos
• Work on your typefaces!

• Please come to class with 5 Possible Titles for your Manifesto
• Make the Uppercase based on your most successful letters
  • Please print each letter on a separate letter-sized sheet of paper.
  • Only use black and white and vectorize all letterforms.

Day Four (08.28)

• Critique of your Alphabets
• Manifesto Analysis
• "BIG MESSAGE" Introduction
  • Look at some examples of enormous Messaging

1. Develop three messages using your typeface for the Studio 2 windows.
   • Use your uppercase letters
   • Use the template I’ve provided in Canvas to plan the size and execution of your message.
   • Your message should be visible from outside, so please complete a large format print 
2. Please write a rough draft of just your 300 word manifesto typeset on an 8.5”x 11” page. 
   • Consider the following:
     • at least 200 words articulate a personal position regarding graphic design
     • at least 2 quotes (either directly quoted or paraphrased) supporting your position.
   • Please use Courier Sans LL at 10pt/15pt

Week Three

Day Five (09.02)

• Big Message Critique
• Read and Discuss Ramia Mazé's "Critical of What?"
• Manifesto Workshop

• Refine your strongest message as well as your typeface for the Studio 2 windows
  • Print the message and assemble at 1:1
• Please select one of the versions you liked best today, and then develop your rough draft to 300 words. 
  • Please use Courier Sans LL at 10pt/15pt

Day Six (09.04)

• Install and Photograph your "Big Message" (Postponed due to Weather!)
• Design Story Pechakucha Prep:
  • ⁠Illustrate your design journey in a presentation (1920px X 1080px):
  • Use only 5 Logomarks
  • Use only 2 Typefaces
  • Use only 2 Colors
  • Use InDesign 
  • Only 5 pages
• Manifesto Workshop
• Poster Collection

• Part 1
  • Refine and print your typeface on tabloid in a single color (#008affff)
  • Organize it onto a single artboard
  • Optional: begin to develop lowercase
• Part 2
  • Complete your Design Story that you began in class
  • We will have a PechaKucha in class next week
• Part 3
  • Compose and print three A1 posters (23.4 x 33.1 in) using a phrase or phrases from from your manifesto
  • Two constraints:
    • You must use only your typeface
    • You must use only one color (#008affff)

Week Four

Day Seven (09.09)

• Install and Photograph your "Big Message"
• In-Class Pechakucha
• Poster Critique!
• Note: On Monday, you will turn in your TYPEFACE / POSTERS / MANIFESTO as High-res PDFs

• Include the below three parts in a presentation (no text):
  • Part 1:
    • Refine your typeface and put in a single color (#008aff)
  • Part 2:
    • Complete your Manifesto
    • Please typeset it on letter
    • Please use LL Courier Sans at 10pt/15pt
  • Part 3:
    • Refine your three A1 posters (23.4 x 33.1 in)
    • Two constraints:
      • You must use only your typeface
      • You must use only one color (#008aff)

Day Eight (09.11)

• Install your "Big Message" (Railing Edition)
• Final Critique!
• Note: On Tuesday, you will turn in your TYPEFACE / POSTERS / MANIFESTO as High-res PDFs

• Include the below three parts in Canvas:
  • Part 1:
    • Your typeface on tabloid (landscape) in a single color (#008aff)
    • You will submit your typeface as
      an AI file and a Hi-Res PDF
  • Part 2:
    • Your Manifesto
    • Please typeset it on letter (8.5” x 11”)
    • Please use LL Courier Sans at 10pt/15pt
    • Please use two columns if you need more space
  • Part 3:
    • Your three A1 posters (23.4 x 33.1 in).
    • Please submit a Hi-Res PDF of your posters.

Week Five

Day Eight (09.16)

• Introduction to Project 2: What is Your Signature?
• Virgil Abloh Lecture
• Worktime

• Come to class with three options of three spreads. A few considerations:
  • You must use your typeface.
  • You must use only orange (#ff8200) and white.
  • You must use some kind of imagery (be it illustration, collage, or photography).
  • You must use the dimensions: 110 x 180 mm 

Day Nine (09.18)

• Class Crit of Spreads
• Reading Discussion of Elizabeth Goodspeed's article
• Worktime / 1:1 Meetings

• Come to class with two refined options of three spreads. A few considerations:
  • You must use your typeface.
  • You must use only orange (#ff8200) and white.
  • You must use some kind of imagery (be it illustration, collage, or photography).
  • You must use the dimensions: 110 x 180 mm 

Week Six

Day Ten (09.23)

• Class Crit of Spreads
• Reading Discussion of Claire Bishop's "Information Overload"
• Worktime / 1:1 Meetings

• Refine your strongest 2 spreads with another spread
  • You can use your typeface.
  • You must use black and white.
  • You must use some kind of imagery (be it illustration, collage, or photography).
  • You must use the dimensions: 110 x 180 mm
• Print the new spread on the RISO IN TWO COLORS

Week Seven

Day Eleven (09.30)

• Do Now: Looking Closer
• Group Crit of Spreads
• Worktime / 1:1 Meetings

• Print on the RISO and bind with the Zine stapler your 16 page zine
  • You must use some kind of imagery (be it illustration, collage, or photography).
  • You must use the dimensions: 110 x 180 mm
  • Your cover will be your manifesto
  • RISO IN TWO COLORS

Day Twelve (10.2)

• Group Crit of Spreads
• Worktime / 1:1 Meetings

• Finish your please print and bind your final 16 page zine!
  • You must use the dimensions: 110 x 180 mm
  • Your cover will be your manifesto
    • We will use Arial Narrow at 9pt over 11pt for the cover of your zines. Keep this to two even columns. 
  • RISO IN TWO COLORS
• Please document your zine by the 14th.

Week Eight

Day Thirteen (10.9)

• Whole Class Share of final zines
• Introduction to Project 3: Where are We Going?
• Way-finding Inspiration Hunt
• 1:1 Meetings / Worktime

• Please document your zine and submit the Indesign Package and PDF by the 14th
• Please come to class with three sketches mapping your "Conceptual" Way-Finding Project
  • Please browse this Road Traffic Signs website for inspiration for your built sign
  • Ask yourself:
    • Where will your journey may lead you? What is your destination?
    • What material would make sense for your journey?
    • How long of a journey will this be? Will the journey be dramatically short or dramatically long?
    • Who is your audience?
    • What can you withhold while still directing?

Week Nine

Day Fourteen (10.14)

• Introduction to Project 3: Where are We Going? (For AIGA Group)
• Wayfinding Considerations
• 1:1 Meetings / Worktime

• Please come in with 5 Icons and an initial stab at a directional sign (to Scale) for your STRONGEST Direction. Please use the Design Tender to organize them. 
  • Use the Road Traffic Sign Site to help you design the directional Sign.
  • If you missed class last week, feel free to bring in just 3 brainstormed directions (I'd be happy to critique these before you jump into the Icons and Design Tender).  

Day Fifteen (10.16)

• Where is Graphic Design Going?
  • We read Max Read's "Drowning In Slop"
  • We had a discussion around the future of AI in Graphic Design
  • We watched a Google Creative Lab video of designer's training an AI on their styles.
• Whole Class Critique of the initial Icons and Directional Sign

• Please complete a full design tender:
  • TYP: ICONS
  • A1: Entrance Graphic (TYPE 1)
  • A2: Entrance Graphic (TYPE 2)
  • B1: Map (TYPE 1)
  • C1: Directional Sign (TYPE 1)
  • C2: Directional Sign (TYPE 2)
  • D1: Destination 1
  • D2: Destination 2
  • L1: Mural Graphics
  • L2: Meeting Room Graphics

Week Ten

Day Sixteen (10.21)

• Where is Graphic Design Going?
  • We browsed through It's Nice That
  • We then read and discussed Liz Gorny’s “Can AI and Soul Ever Co-Exist?”
• Small Group Critiques and 1:1 Meetings

• Please develop a new iteration of your a full design tender (*including material and color tags):
  • Material and Color Tags
  • TYP: ICONS
  • A1: Entrance Graphic (TYPE 1)
  • A2: Entrance Graphic (TYPE 2)
  • B1: Map (TYPE 1)
  • C1: Directional Sign (TYPE 1)
  • C2: Directional Sign (TYPE 2)
  • D1: Destination 1
  • D2: Destination 2
  • L1: Mural Graphics
  • L2: Meeting Room Graphics
  • FLOOR PLAN
• Please include for your signs a second scaled view showing a "Detail" of the sign.

Week Eleven

Day Seventeen (10.21)

• Do Now: Looking Closer Activity (Are.na Channel)
  • You'll be asked to complete three sketches of one image in your sketch book:
    • one in pencil, one in sharpie, and one in crayon
• Itinerary for Trip to Atlanta (leaving Sunday)
• Small Group Crits
• Work Time / One-on-one Meetings
  • Continue to collate your collection of Animations/Websites
  • Compose three sketches for either your website or animation
    • For your website, use Figma's "Wireframe" tools
    • For your animation, use Figma's Storytelling tools

• Please develop 1 wireframes or be ready to show a rough reel of your animated video for your project
  • Be prepared to share in class.
• Please read Max Read's "Drowning in Slop"

Day Eighteen (10.23)

• Do Now: Looking Closer Activity (Are.na Channel)
  • You'll be asked to complete three sketches of one image in your sketch book:
    • one in pencil, one in sharpie, and one in crayon
• Atlanta Trip Recap
  • Develop "Thank you Card" for Coke and Shaw
• Discussion of Max Read's "Drowning in Slop"
• Small Group Crits
• Work Time / One-on-one Meetings

• Please develop a near final version of your project
  • Be prepared to share in class.
  • We will have a full class crit on Monday.

Week Twelve

Day Nineteen (10.28)

• Final Crits
• Work Time / One-on-one Meetings

• Final version of your project

Day Twenty (10.30)

• Introduction to Collaborations
  • Walkthrough of the various dimensions to this project.
  • Assignment of roles within your project
  • Mood-boarding
• Work Time / One-on-one Meetings

• Develop your mood board for your assigned role with your partner
• Complete any additional revisions to your Project 3
  • We will have until Wednesday of next week to turn in Project 3

Week Thirteen

Day Twenty-One (11.04)

• Field Trip to Digital Learning Building
  • Questions with the Digital Learning Team
  • Measurements of the Space
• Introduction to the Design Tender Template
• Work Time
  • I will hold workshops for each group in class.

• Within your group please develop Sketches in the Design Tender Template for your role:
  • For the Icon System, I'd like you to develop four versions of four icons (W.C./Stairs/Your choice). Please make these digital even if they exist first a hand sketches.
  • For the Way-finding Signage, I'd like each of you to sketch two versions of three signs (Arrival/Directional/Destination). Please make these digital even if they exist first a hand sketches.
  • For the Meeting Rooms, I'd like each of you to sketch two versions of two posters (24" x 18"). Please make these digital even if they exist first a hand sketches.
  • For the Muralists, I'd like each of you to sketch two versions of a large scale mural (2400px x 350px). Please make these digital even if they exist first a hand sketches.
  • For the Client-Facing Presentation, I'd like you to set up a standard presentation (16:9) showcasing three options for type pairings and layouts.
  • For Support workers, you will be assigned to a role for this week to help. You will take on that assignment based on need.

Day Twenty-Two (11.06)

• Meet with your Team
  • Narrow your designs to three options
  • Send sign type sketches to Google Drive and then collate them into the Design Tender Template (found on Canvas)
• Critique of Edited Design Tender
• Work Time

• Within your group please determine your homework based on our class crit
  • The annotations are posted here

Week Fourteen